Est. 1973 · US 90 West
Vacancy
The Sweetheart Motel at sunset in the Texas desert, neon cowboy sign glowing

Welcome to theSweetheart Motel

Somewhere under the neon, just past the sunset.

♥ Hotline 737-251-6185 · Vacancy tonight

Clean RoomsCold BeerLonely HighwaysFree TVAir ConditionedTruck Parking

§ 01 — The Rooms

Every room comes with a story.

Nine doors, one pool, no elevators. Pick the one that fits the mood you rolled in with — we'll leave the light on either way.

The Sweetheart Suite interior at No. 8
Room No. 8

The Sweetheart Suite

$89
per night

Where the story begins. A double bed dressed in mustard velvet, a rotary phone that still rings, and a red door that opens onto the pool.

  • Pool Access Included
  • Continental Breakfast
  • Late Checkout Available
The Lonesome Single interior at No. 15
Room No. 15

The Lonesome Single

$64
per night

A single bed, faded teal walls, and a desert painting somebody left behind in 1974. Perfect for one soul and a head full of songs.

  • Rotary Phone Included
  • AM Radio
  • Free Ice From the Office
The Twin Sunrise interior at No. 12
Room No. 12

The Twin Sunrise

$98
per night

Two twins under a chevron blanket, a cactus in the corner, and windows that catch the sunrise before anyone else does.

  • Sunrise Facing
  • Coffee at Dawn
  • Bring the Whole Band

§ 02 — The Grounds

A pool, a bar, and a whole lot of sky.

Everything you need. Nothing you don't. And the radio's always on.

The Kidney Pool

The Kidney Pool

Kept cool by the desert night. Open until whenever you feel like getting out.

The Motel Bar

The Motel Bar

Cold Lone Star, a jukebox with more B-sides than A's, and a neon sign that hums like a lullaby.

Big Desert Views

Big Desert Views

Joshua trees, purple mountains, and a two-lane blacktop that leads absolutely nowhere in particular.

Every Sunday · 8 PM Central

Ghosts of Sweetheart

Two hours of dusty country, honeyed soul, and songs the jukebox won't play anymore. Broadcast live from the motel bar. Bring a drink.

Tune in →

24 Hours · Never Sleeps

The Sweetheart Hotline

Can't sleep? Missing someone? The line is always open. Leave a message after the tone — we play the good ones on the air.

737-251-6185

§ 03 — The Guestbook

Left on the nightstand, in their own handwriting.

Pulled in at midnight, half out of gas and all out of ideas. Left three days later with a new song and a keychain I'll never lose.
R. CallahanMarfa, TX
The neon sign is worth the drive alone. Ask for Room 8 and don't be surprised if the radio turns on by itself.
June AlvarezAustin, TX
Cleanest sheets I've slept in on any highway. The coffee's rough but the sunrise makes up for it.
The SaddlemenOn tour
I'm not sure this place is real. I'm not sure I want to know.
M. HollisNashville, TN

§ 04 — Souvenirs from Room 8

Take a little piece of the desert home.

Records, small-run apparel, and the kind of motel key tag that still opens a real door somewhere.

Sweetheart of the Rodeo

Sweetheart of the Rodeo

Vinyl & Digital

Sweetheart Motel Tee

Sweetheart Motel Tee

Soft-wash cotton

Room 8 Key Tag

Room 8 Key Tag

Brass ring · ignition not included

Visit the Gift Shop →

Open all hours · israelnashshop.com